On Wednesday 7th December, Pebble team announced that they are shutting down their company. People interested in hardware start-ups have been curious about the future of this company since the beginning of 2016. In March, Pebble made 40 people redundant. It is worth noticing that one of the developers said that people weren’t fired because of lack of good work. Then the rumors about acquiring Pebble by other companies appeared. People in the industry knew that something not good is going on inside Pebble. On the other hand, the company had a campaign running on Kickstarter. It was a huge campaign which met its goal and got more than 900% of needed money. A lot of people around the world would like to achieve such a success. This made all the observers even more curious about Pebble’s situation.
So news about the end of Pebble hit us like a ton of bricks.
Every time, when a hardware start-up which we have been following says that they quit, we look at it with some kind of anxiety. Did they do wrong? Is it a common situation or an exception?
The only way to find out is to take a closer look at cases of other hardware companies which succeed and then something went wrong.